Curriculum

    1. Introduction

      FREE PREVIEW

    2. Module 1 – Solid foundations (strategy and planning)

    3. Module 2 – Single human truth

    4. Module 3 – Connecting (Messaging)

    5. Module 4 – Delivering (Audiences)

    6. Module 5 – Ideas generation

    7. Module 6 – Ideas refinement

    8. Summary

A masterclass on creating creative campaigns for the public sector.

  • £349.00
  • 8 lessons
  • 1 hour of video content

What you will learn

In 6 steps your course instructor, James, will take your creative campaigns to a higher professional standard, and equip you with a refreshed creative toolkit.

  • How to create action and/or engagement from a campaign.

  • Engaging and understanding audience behaviour and using this to inform your campaign.

  • Using the 'single human truth'

James Morton

Learn more about this course, straight from your course creator.

James has worked at Alive as a senior communications strategist for the past 3 years. He also has several years of experience as a comms lead in the public sector. He has helped produce award-winning behaviour change and public information campaigns for councils, blue light services and NHS trusts.
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Our experts have created exceptional creative campaigns for use within the public sector.